Thousands of fans turned the Itajaí Race Village into a teeming rock venue as Os Paralamas Do Sucesso, one of Brazil's biggest bands, inaugurated a specially constructed stage.
The queue outside the Events Centre where the Race Village is located stretched around the block on Thursday evening and by the time the band, led by Herbert Vianna, took to the stage the place was packed.
"I love this band," said 29-year-old fan Alexandra Valeria Veira. "It's great that they have chosen Paralamas. They represent all that's good about Brazilian music."
The concert was the first in a series of big events being held over the next two weekends at the Volvo Ocean Race's sixth Host Port.
Saturday's concert is by Nando Reis and his band Os Infernais.
Reis is one of Brazil's best known songwriters and producers, who has worked with classic acts including Jorge Ben Jor.
"He might not be very well known abroad but his music is pure Brazil," said Race Village attendee Alexandre Beci, 36. "He's a very clever lyricist."