2011-12 – The Race in numbers
Thanks to the advanced communication technology used by the Onboard Reporters, formerly known as the Media Crew Members, stunning multimedia content was produced and distributed on a daily basis to audiences around the world.
Live calls streamed from the boats via the Inmarsat satellite network, still images, audio clips and written reports combined to give a thrilling view of the closest race in the 39-year history of the Race.
Some of the interesting headlines from the End of Race Report include:
- 42% increase in hours of TV broadcast around the world compared to the 2008-09 edition
- The race's official Livestream multimedia channel recorded 6.7 million views
- 144,869 unique players participated in the official game
- Thanks to a focus on high-value broadcasters and news agencies the race witnessed a 47.6% increase in TV news audience
- 94.8% increase in online articles published about the race
- More than 8 million views on the race’s official YouTube channel
- 6.26 million unique visitors to volvooceanrace.com bringing 127 million page views – more than double the page views from the 2008-09 race
- Number one sailing property on Facebook with over 200,000 fans
- More than 16 million visits and 244 million page views to the Race Tracker
- Only Leg 8 attracted over 3.9 million page views per day to the Race Tracker
- 2.9 million visitors to the Race Villages – with an average crowd of 43,882 on In-Port Race days
- Over the course of the race 23,486 corporate guests attended the different stopovers.
- In Alicante, around 21,000 people on land watched the In-Port Race and 5,000 watched from on the water distributed in 375 different boats
- The race’s first visit to Sanya in China proved hugely popular, with a total of over 100,000 fans on race weekend
- 25,115 fans packed the concert venue at the Corniche Breakwater in Abu Dhabi to watch Coldplay on New Year’s Eve marking the opening of the Race Village
- Almost over 10,000 guests watched Os Paralamas do Sucesso open a two-week long music festival in the Itajaí stopover
- In Auckland, more than 79,000 people came to welcome in the Volvo Open 70s over the course of two days
- Over 25,000 fans came to the opening in Sanya, Lorient and Galway
- A total of 692,779 visitors to the Volvo Ocean Race Experience in all the Stopovers
Download the official Race Report.