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2011-12 – The Race in numbers

2011-12 – The Race in numbers

Thanks to the advanced communication technology used by the Onboard Reporters, formerly known as the Media Crew Members, stunning multimedia content was produced and distributed on a daily basis to audiences around the world.

Live calls streamed from the boats via the Inmarsat satellite network, still images, audio clips and written reports combined to give a thrilling view of the closest race in the 39-year history of the Race.

Some of the interesting headlines from the End of Race Report include: 

- 42% increase in hours of TV broadcast around the world compared to the 2008-09 edition

- The race's official Livestream multimedia channel recorded 6.7 million views

- 144,869 unique players participated in the official game

- Thanks to a focus on high-value broadcasters and news agencies the race witnessed a 47.6% increase in TV news audience

- 94.8% increase in online articles published about the race

- More than 8 million views on the race’s official YouTube channel

- 6.26 million unique visitors to volvooceanrace.com bringing 127 million page views – more than double the page views from the 2008-09 race

- Number one sailing property on Facebook with over 200,000 fans

- More than 16 million visits and 244 million page views to the Race Tracker

- Only Leg 8 attracted over 3.9 million page views per day to the Race Tracker

- 2.9 million visitors to the Race Villages – with an average crowd of 43,882 on In-Port Race days

- Over the course of the race 23,486 corporate guests attended the different stopovers.

- In Alicante, around 21,000 people on land watched the In-Port Race and 5,000 watched from on the water distributed in 375 different boats

- The race’s first visit to Sanya in China proved hugely popular, with a total of over 100,000 fans on race weekend

- 25,115 fans packed the concert venue at the Corniche Breakwater in Abu Dhabi to watch Coldplay on New Year’s Eve marking the opening of the Race Village

- Almost over 10,000 guests watched Os Paralamas do Sucesso open a two-week long music festival in the Itajaí stopover

- In Auckland, more than 79,000 people came to welcome in the Volvo Open 70s over the course of two days

- Over 25,000 fans came to the opening in Sanya, Lorient and Galway

- A total of 692,779 visitors to the Volvo Ocean Race Experience in all the Stopovers


Download the official Race Report.


Volvo Ocean Race 2011-12 Race Report Volvo Ocean Race 2011-12 Race Report


Secondary Content

Facebook fans were asked to choose, unprompted, three words that best describe the Volvo Ocean Race to them. The word cloud is based on their responses. The larger the word, the more mentions it received.