Having hosted the Volvo Ocean Race for three editions, set to be a fourth in October 2017, the Spanish city is more in love with the event than ever before.
So when local politicians, businessmen and representatives from many other sectors sat down to discuss how they could promote and make the next Volvo Ocean Race the best yet, it was decided that a start would be to move one of the most iconic Volvo Ocean Race boats in history from the Race's museum, right into the heart of the city, to sit proudly aside one of the region's busiest tourist roads.
That move was completed in December 2016 – and the move was made official on Wednesday, when officials including Valencia Generalitat president, Ximo Puig, and the Mayor of Alicante, Gabriel Echavarri, visited the boat to lift the institutional flag.
"Alicante is an ocean city, a touristic hub, and the Volvo Ocean Race is a key platform to communicate that. To promote a sporting event in the heart of the city is a great example of the confidence that Generalitat Valenciana has in the event," said Volvo Ocean Race Managing Director, Antonio Bolaños López.